Who We Are?
Cineloot is a collective of creators — built by Northborders, Bez Media, Drkrm Productions, and Laag Media — united by a shared passion for storytelling through photography, video, and content.
We’ve each carved our own path in the creative world — from documenting car culture and building online brands, to producing campaigns and growing communities around our work.
Cineloot is where those worlds collide. It’s a platform for creators who want more — more real-world insight, more freedom to create, and more ways to turn passion into something powerful.
Beyond education and events, we’re developing a growing range of physical and digital products designed to support your content creation journey — whether it’s tools, resources, or gear we’ve built based on what we actually use day-to-day.
Whether you're just getting started or evolving your craft, our mission is to educate, inspire, and equip creators who are ready to take things to the next level.
Mike – Founder, Northborders
Mike, known online as Northborders, is a Melbourne-based photographer, filmmaker, and content creator whose signature cinematic style and moody tones have captured the attention of a global audience. What began as filming skate sessions at 13 quickly evolved into a full-time creative career, backed by over 450,000 YouTube subscribers and a brand that supports creators through tools, merch, and education.
Known for his light painting, urban night work, and long exposure photography, Mike has built a name not just for his visuals — but for his commitment to community. He’s hosted countless photowalks, leading groups of creatives through cities and landscapes, sharing insights, and helping others grow their craft through real-world shooting and connection.
As a co-creator of Cineloot, Mike brings that same energy — combining technical knowledge, a passion for storytelling, and a genuine drive to support the next generation of creators.
Bez – Founder, Bez Agency & Bez Media
From car culture to content strategy, Bez has spent over a decade building a name in the creative space through raw storytelling, sharp visuals, and a results-driven mindset. He’s been immersed in the automotive world since the age of 14 — developing a deep network across the car scene, business, and media that now fuels everything he builds.
As the founder of Bez Agency — a full-service content and marketing agency — and Bez Media, his automotive-focused creative arm, Bez leads projects across industries with a strong balance of creativity and execution.
He also owns and operates multiple businesses across content, e-commerce, and service-based industries, giving him a unique edge in both brand building and business growth.
Beyond his own ventures, Bez has helped hundreds of individuals, startups, and established brands grow and scale — combining creative vision with real-world strategy and execution.
Now, as co-creator of Cineloot, he brings that same energy to a new platform for creators — blending industry insight, creative direction, and entrepreneurial drive to help others level up.
Giorgio – Founder, DRKRM Productions
Giorgio is a visual storyteller with a passion for turning ideas into cinematic experiences. As the founder of DRKRM Productions, he’s worked across national campaigns, music videos, branded content, and short films — always blending polish with purpose.
Creative to his core, Giorgio thrives in both photo and video — known for his light painting, out-of-the-box ideas, and ability to bring bold visions to life. His calm energy, sharp eye, and storytelling instincts make him an essential part of every project he touches.
He and Bez first crossed paths in 2014 through the automotive scene, and after years of mutual respect and creative alignment, Giorgio officially joined the Bez Agency team in 2021. Since then, the two have become not only collaborators but best friends — building, growing, and constantly pushing the boundaries of what’s possible in content.
Now, as co-creator of Cineloot, Giorgio brings those skills to the table for a new generation of creators — helping turn creative potential into real-world execution.
Sam & Jess – Founder, Laag Media
Sam is a filmmaker, broadcast specialist, and self-proclaimed camera nerd whose work spans everything from high-speed motorsport to cinematic storytelling. Starting his journey behind the lens in 2017, he first cut his teeth filming downhill mountain biking with Red Bull in New Zealand — an experience that sparked a passion for fast-paced shooting, technical setups, and capturing high-adrenaline moments in motion.
Since then, he’s worked with industry names like Red Bull, Sky Sport, Motorsport New Zealand, D1NZ, Fox Motocross, Northborders, Bez, and more — blending live broadcast, branded content, and creative storytelling with a technical precision that sets him apart.
Sam's involvement in the automotive space goes beyond content. He's genuinely embedded in the scene — not just filming it, but living it. His love for motorsport and car culture fuels everything he does, adding a layer of authenticity that’s felt in every project.
Passionate about the tech behind the craft, Sam thrives in high-pressure environments and brings a calm, calculated energy to every shoot. But for him, it’s not just about the shot — it’s about the people you meet, the wild places you go, and the memories you help create and preserve.
Through years of networking and building genuine relationships within the creative and automotive scenes, Sam naturally crossed paths with Bez and Northborders, and now works closely with both on projects, events, and brand initiatives — combining forces to help grow and inspire the next generation of creators through Cineloot.